Derek Snape
Design Director + Founding Designer
Over 13 years in product design. From Rally Health's 0-1 through its acquisition by Optum, leading and building design teams. Hands-on founding designer roles at early-stage startups: Medzown, Sunny Health AI and Beginly. Building design systems and shaping products from the ground up.
Good product design is invisible. It's not about the design, it's about people.
Case Studies
Rally Health Engage
Led design for Rally Engage, the challenges, programs, and rewards experience for Rally's 35M users. Drove a 23% increase in user engagement.
Sunny Health AI
Founding designer for an early-stage AI health platform. Designed the brand, the conversational AI agent experience, and the pitch decks that secured pre-seed funding, all from zero.
Optum Career Ladder
Designed a personalized Career Ladder worksheet for my team at Optum, with self-review topics, skills, and a goal tracker for individual growth.
Rally Central
Designed the enterprise tooling system for Rally's administrative users, built on shared workflows and a living style guide. Lifted Customer Relations productivity 20% and development efficiency 15-20%.
Beginly Health
First product designer at a seed-stage platform for clinicians. Overhauled the UX through on-site user testing, improving engagement, profile completions, and job match acceptance.
Optum RX Mobile App
Led the design of the Optum Rx mobile app for prescriptions, refills, and home delivery. Increased home delivery order completion 16.6% and moved 6% of logins to biometric sign-in.
snapeaudio
Designed, built, and shipped 16 audio plugins and the business around them: brand, e-commerce, and C++ written with AI-assisted development. A multi-year roadmap compressed into 3 weeks.
Team Snape
How I lead a remote design team: a skills exercise that surfaced everyone's strengths, weekly un-meetings, and Rally Sessions, a live DJ show I ran for two years across five offices.
Throughout my career I have worked with amazing clients.
ABN Amaro
About a Baby
Adidas
Albert Watson
American Red Cross
Beginly Health
Bjorn Iooss
Bloomberg Publishing
Cal Tech
About a Baby
Adidas
Albert Watson
American Red Cross
Beginly Health
Bjorn Iooss
Bloomberg Publishing
Cal Tech
Charles Schwab
Christopher Micaud
Coca Cola
Daimler Chrysler
Fuseproject
Handman Associates
Harry and David
hubwear
IDEO
Christopher Micaud
Coca Cola
Daimler Chrysler
Fuseproject
Handman Associates
Harry and David
hubwear
IDEO
Janice Richter
Kwaku Alston
MNML
MCI
Motorola
Neenah Paper
NIKE
Powerade
Progressive Insurance
Kwaku Alston
MNML
MCI
Motorola
Neenah Paper
NIKE
Powerade
Progressive Insurance
Richard MacDonald
Robert Diadul
Rockwell Group
Ryall Porter Sheridan Architects
SunnyHealth AI
Time Inc.
Tony Barbera
Walter Iooss
Wholefoods
WW Grainger
Robert Diadul
Rockwell Group
Ryall Porter Sheridan Architects
SunnyHealth AI
Time Inc.
Tony Barbera
Walter Iooss
Wholefoods
WW Grainger
The work I’m proudest of starts with a blank page: an AI agent platform at Sunny Health AI, a design system at Medzown, and 16 audio plugins I designed, voiced, and shipped on my own. I do my best work close to the product, alongside the people who build it and the people who use it, and I’d grow the team around it as the company grows.
My ice breaker: what’s the one food you could eat forever? The only right answer is Ice Cream, any peanut butter chocolate variants. Call me and I’ll buy while we talk business.
LET'S CONNECT
My ice breaker: what’s the one food you could eat forever? The only right answer is Ice Cream, any peanut butter chocolate variants. Call me and I’ll buy while we talk business.
LET'S CONNECT
