Rally Health Engage Product
Through a fine tuned balance of curated challenges, programs, recommendations and rewards we looked to reach the users with content that best fits their needs. I worked to keep design and information consistent throughout the users’ Rally experience. Rally is a B2B/C product, our user base are employees whose company provide UnitedHealthCare insurance and have opted to use Rally as their wellness program. Currently, Rally has a user base of 25+ million.
My Role - Designer, Collaborator, Director
_ As the designer I worked on the Incentives, Challenges and Missions
_ As Director, my team of 13 designers work on all the pieces of the engagement product.
_ My team, Managing Desginers, Lead Designers, Sr. Product Designers, and Product Designers.
Impact
At Rally Health, both my work and my team's efforts positively impacted the bottom line through our Rally Engage product.
Process
_ Focus on consistency and collaboration
_ Direct and focus them on the business objectives
_ Keep all the design patterns and user experience consistent
_ We are all designing an end-to-end experience for each individual user
50,000 Ft. View
Things To Do, primary engagement points for the users.
About You, all about the user; biometrics, stats and activity progress.
Rewards, where users go to spend their earnings.
Health Activity: Things to do
Use are offered activities to engage with they are also able to see what the are currently involved with. We worked across several product and development teams to integrate the content and bring all the pieces together based on the ideal user experience. I work to translate the product owners needs into the design solution, drive my design lead in the direction to provide the best experience while fullfilling all the business requirements.
Health Profile: About you
By providing the user with relevant data to show the user how they are progressing in their goals and their biometrics data. My goal was to work with the design team to pinpoint the highest value information to engage the users, celebrate their achievements, and continue down their wellness path.
Rewards: Spend what you've earned
Users earned incentives through a variety of ways, the Rewards Marketplace is where they can spend those earned rewards. We had to take into account a wide variety of client variations and programs, the modular approach allowed for wide range of configuration options.